Barack Ospock Obama

Great article by NY Times' Maureen Dowd. I hope newspapers survive... a new business model?

There is value somewhere in the fact that newspapers are tangible, and businesses can take advantage of it somehow. Maybe upgrade the concept of giving free shampoo samples that sometimes come with the Sunday paper. If I got something new everyday, it would add a little suspense and excitement to getting my paper and might encourage more home delivery subscriptions. Vendors might pay publishers more for this distribution service if there's some branding value and ROI. Maybe it's a long shot but they should put up a fight soon before subscriptions dwindle.

In the end it's about what the people like. As much as people love the ability to watch tv or hulu.com at home, I think most people today still enjoy the experience of going to the movies and likewise, people like Eric Schmidt and I still enjoy navigating through a physical paper.

online-article is to newspaper as automatic is to stick-shift.